Campaigns & Programs Intern

Who we are:

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns - Smokey Bear, Friends Don't Let Friends Drive Drunk, Tear the Paper Ceiling and many more.

The Raquel Zarin Internship Program:

Our internship program honors Raquel Zarin, a beloved employee, mentor, and friend at the Ad Council. Raquel passed away in 2021, leaving behind a legacy of dedication, integrity, and excellence that continues to inspire us. She believed in nurturing young talent, fostering welcoming environments, and championing access to lifesaving resources. At the Ad Council, these are principles and values we hold and hope that our interns will embrace and carry forward throughout their careers.

The Raquel Zarin Internship Program is a remote-first engagement and will run from June 1, 2026 - August 14, 2026. All interns will be paid $19/hour and are eligible to earn overtime. Ability to work East Coast hours is required.

Job Summary:

The Campaigns & Programs team oversees all aspects in developing fully integrated public service communications campaigns. Key areas of responsibility include working with internal and external stakeholders, including creative and media agencies, tech, media and marketing partners, nonprofit, philanthropy and government partners from the strategic planning phase through campaign production, launch, distribution, and program evaluation.

To learn about the campaign development and evaluation process, interns are fully integrated into the Campaigns & Programs team and are encouraged to attend both internal and external meetings, as well as activities like remote or in-person film shoots and consumer research when possible.

What you'll do:

• Assist with the management of timelines and project next steps to keep campaigns moving forward with internal and external stakeholders.
• Assist with analysis and reporting related to social and website (and other digital products) efforts, donated media, and overall campaign impact.
• Review industry and academic research on marketing trends and social marketing effectiveness.
• Analyze "competitive" campaigns and programs.
• Assist in activating and connecting internal cross-functional stakeholders including digital product management, insights and analytics, marketing and communications, media strategy, etc. to contribute to campaign and project success.
• Collaborate with other Ad Council interns for a summer-long project to identify the next pressing social issue to become an Ad Council campaign. The intern team will work through the end of the summer program to research, develop and present a campaign proposal to the Ad Council staff.

What you bring:

• A curious learner with a concentration in the social sciences, communications or non-profit marketing & advertising.
• Strong interest in social issues and passion for making an impact
• Interest in social impact marketing and advertising
• Enthusiasm and commitment to encouraging diverse and unique perspectives in creative work
• Excellent communication skills (verbal and written).
• Strong organizational and analytical skills.
• Excellent computer skills with knowledge of Microsoft Office Suite (Outlook, Word, PowerPoint, Excel, Teams) and Canva.
• Understanding of social media marketing.
• Team player and independent worker.

What we're committed to:

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Fostering a welcoming environment allows us to enhance and reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to any legally protected status.

The Ad Council invites all qualified interested applicants to apply for career opportunities. In accordance with the EEOC, if you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.

How to reach us:

To apply online: https://www.adcouncil.org/join-our-team

Email: (careers@adcouncil.org)

Fax (212) 922-1676

or

Ad Council

Attn: People Operations Team

815 2nd Avenue, 9th Floor

New York, NY 10017

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