Sr. Director, Marketing

Hiring Manager: Stef Rice

Talent Acquisition Advisor: Jodie Brown

Job Code Level: MGM4

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Senior Director, SMB Marketing

Our Impact

OpenText's Cybersecurity SMB business unit combines a comprehensive security portfolio and SaaS platform to serve MSPs, other channel partners and SMBs. Reporting to the VP of SMB Marketing, the Senior Director is the marketing organization's revenue growth engine, launching integrated campaigns and continually optimizing them across these routes to market.

The mandate is uniquely broad: the Senior Director will shape how we go to market and connect brand to demand and lifecycle growth, all while bringing Digital Marketing, Lifecycle Marketing and Campaigns together as one integrated team. The role carries the scope and the autonomy to challenge how we work today and to build the next evolution of our growth engine in a high-growth industry.

This role calls for a seasoned leader who has delivered measurable, sustainable growth and understands how to sell through several complex routes to market. The right candidate weighs data alongside hard-won judgment, turns complexity into simple B2B messages that land, and brings clarity of purpose to Marketing and the wider SMB go-to-market organization.

The role is virtual and is a key senior member of the SMB marketing team.

What the Role Offers

Integrated Marketing Strategy

• Lead the development of integrated plans that connect the marketing organization around shared priorities and revenue goals
• Own the full funnel, from brand and thought leadership through demand generation to revenue impact
• Balance investment and focus between new and existing partners and customers
• Ensure integrated plans deliver clear outcomes by coordinating across the Marketing org:
• Product Marketing: a clear, consistent view of target audiences and messaging in every campaign
• Global Channel Marketing: campaign tactics that roll out in step with regional channel teams, so activity stays continuous and is amplified locally
• Web: a connected digital journey for partners and customers
• Marketing Operations & Analytics: a trusted, shared view of campaign performance
  
  

Brand & Demand Generation

• Shape brand and thought leadership programs that build awareness and preference across the cybersecurity portfolio and platform
• Distill a broad, technical portfolio into simple B2B messages that resonate with MSPs, other channel partners and SMBs
• Translate brand and portfolio priorities into demand generation programs that create measurable pipeline and revenue
• Tailor demand generation to the way each audience buys and sells across multiple routes to market
• Direct campaigns from strategy through execution, keeping messages and timing consistent across channels
• Drive digital and lifecycle marketing programs that attract and convert partners and customers
  
  

Team Leadership

• Orchestrate a marketing function spanning Digital Marketing, Lifecycle Marketing and Campaigns
• Coach and develop the leaders and teams in this organization, setting clear priorities, goals and expectations, and ensuring follow-through
• Manage and evaluate the external agencies that execute our Digital and Campaigns strategy
  
  

Strategic Alignment

• Partner with Product and Sales leaders across the SMB business unit to connect marketing plans to business goals
• Work with Direct Sales, Channel Sales and BDR teams to ensure seamless handoffs and strong lead qualification
• Drive decisions among a diverse group of stakeholders, bringing a clear point of view and resolving competing priorities
  
  

Performance

• Bring analytical rigor to the business, regularly reviewing quantifiable results and reflecting on what they reveal
• Recognize where data tells only part of the story, and apply creativity, experience and logic to guide decisions
• Continually optimize integrated campaigns to sustain growth across the broad cybersecurity portfolio
• Own the budget for these programs, directing investment where it will deliver the strongest return
• Report to senior leaders on the measures that matter, including funnel conversion improvements, created and influenced pipeline and revenue, and cost per lead (CPL) and cost per opportunity (CPO)
  
  

What You Need to Succeed

• 10+ years of progressive B2B marketing leadership experience, including 5+ years managing teams of 5 or more; cybersecurity and SaaS experience a plus
• Executive presence, with the credibility to earn the trust of senior leaders
• Deep expertise in brand and demand generation, with a track record of quantifiable, lasting business growth
• Fluency in multi-route go-to-market models, such as selling both to partners and end customers
• Familiarity with MarTech and Analytics tools including marketing automation platforms, CRM systems and Google Analytics. Marketo and Salesforce experience a plus
• A talent for turning complex offerings into clear, persuasive messaging
• Experience managing managers and scaling core demand functions
• Success planning multi-channel programs that coordinate many tactics
• Experience managing agency relationships and marketing budgets, including negotiating contracts
• A history of both winning new business and growing an established partner and customer base
• A growth mindset and strong commercial instincts
• Strong analytical skills, paired with the judgment to make sound calls when the numbers alone don't settle the question

OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. A summary of those benefits can be found on our Why Join Us page. As you move through the hiring process, we're happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.

Salary Range: $203K - $304K; Depending on the candidate's education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.

California Residents: The pay range above is a reasonable estimate of salary based on pay scale, candidate experience, skills, and education. In addition to the comprehensive benefits noted above, the role may be eligible for bonus or commissions.

AI Usage Disclosure: As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. All decisions regarding hiring are made by qualified human professionals, and we continuously monitor our AI systems to ensure fairness and compliance with applicable regulations.