Marketing Specialist - Digital Media, Web & AI

ABOUT US

Founded in 1866, The Sanborn Map Company (Sanborn) is one of the oldest continuously operating mapping and geospatial information technology companies in the US. Our work is highly visual, and our mapped data and applications are an essential part of today's information economy. We serve many industries and government departments and need to communicate effectively with them about our wide range of products and services. We remain at the forefront of the GIS and photogrammetry industry by offering high quality, technologically superior products and services backed by the industry's most experienced staff. We are looking for a talented individual to fill this role working in a collaborative environment ready to innovate workflow.

LOCATION: Colorado Springs, CO In-Office daily

SUMMARY

The Sanborn Map Company is seeking a hands-on Marketing Specialist - Digital Media, Web & AI to manage our digital presence and help execute modern, technology-enabled marketing programs.

This position combines WordPress website management, digital content creation, social media, video, email marketing, webinars, podcasts, and AI-powered marketing automation. The ideal candidate is both creative and technically capable, with the ability to develop compelling content while using AI and automation to make marketing more efficient, scalable, and measurable.

MAJOR RESPONSIBILITES

• Manage and maintain the Sanborn website using WordPress, including creation of new pages, landing pages, campaign content, forms, news, and other digital content.
• Produce and manage content across digital marketing channels, including social media, short-form video, email campaigns, press releases, website content, articles, and sales materials.
• Plan, produce, coordinate, and host webinars, podcasts, virtual briefings, and other digital programs.
• Repurpose webinars, podcasts, and technical content into social posts, videos, articles, emails, and other marketing assets.
• Develop and maintain AI tools, agents, prompts, and automated workflows for campaign management, content development, lead generation, reporting, and marketing operations.
• Use platforms such as Microsoft Copilot, WordPress, Zapier, Canva/Affinity, and other AI and automation technologies to improve marketing productivity.
• Support integrated campaigns across web, email, social media, video, webinars, events, and sales outreach.
• Monitor website, campaign, email, social, and lead-generation performance.
• Work with Sanborn technical and business-development teams to translate complex geospatial capabilities into clear, compelling customer-facing content.

SUPERVISORY RESPONSIBILITIES

None.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PREFERRED QAULIFICATIONS

• Experience with WordPress, Microsoft Copilot, Zapier, Make, or similar AI and automation platforms.
• Working knowledge of Google analytics.
• Experience with video and podcast editing/production tools.
• Experience integrating websites, CRM, email, social media, and marketing automation platforms.
• Experience marketing technical B2B services, particularly in GIS, geospatial technology, mapping, remote sensing, infrastructure, transportation, utilities, water, energy, or government markets.

EDUCATION

Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent relevant experience.

EXPERIENCE

• 3+ years of experience in digital marketing, content marketing, marketing communications, or marketing operations.
• Strong proficiency in WordPress is required, including hands-on website content creation and management.
• Experience producing content for social media, websites, email campaigns, and other digital channels.
• Experience producing and editing short-form video content.
• Experience producing, coordinating, or hosting webinars and/or podcasts.
• Strong writing, editing, communication, and project-management skills.
• Hands-on experience using generative AI tools for professional marketing applications.
• Experience developing or implementing AI-assisted workflows, AI agents, or marketing automation.
• Ability to translate technical information into clear, customer-focused marketing content.
• Knowledge of HTML/CSS, SEO, website analytics, and conversion optimization.

Salary Range: 60K - 80K annual

Applicant must live in the U.S. and be authorized to work in the U.S.

Sanborn offers a comprehensive health and wellness program which includes medical, dental, vision, 401k, holiday, PTO, EAP, disability and life insurance benefits.

TO APPLY: Visit our website: www.Sanborn.com under the Careers menu option to apply. We are accepting applications for this position until November 30, 2026. Sanborn is an AA/Veteran/Disability Equal Opportunity Employer.