Strategic Planning Lead (B2B)

Aquent is proud to partner with a globally recognized leader in technology and innovation-a company renowned for its groundbreaking products and services that continually shape the future. In this dynamic role, you will have the unique opportunity to stand at the forefront of sophisticated marketing strategies, directly influencing how this iconic brand connects with its business-to-business (B2B) audience and expands its market footprint. By driving high-impact integrated media campaigns from conception to execution, your strategic vision will not only elevate brand awareness but also shape the future of customer acquisition on a global scale.

The Opportunity

We are seeking a visionary media strategist to join a pivotal team dedicated to crafting cutting-edge marketing campaigns. In this collaborative and fast-paced environment, you will act as a key advisor to business stakeholders, guiding critical decisions around budget allocation, media utilization, and creative messaging. Whether you are supporting national brand awareness initiatives or executing highly targeted performance campaigns across digital, social, audio, CTV, and Out-of-Home (OOH) channels, your work will directly drive business growth and elevate the brand's presence in the B2B landscape.

What You'll Do

• Develop and implement integrated media strategies designed to significantly drive brand awareness and customer acquisition.
• Manage the workflow between internal teams and external media partners, ensuring seamless and efficient implementation of strategic plans.
• Analyze media channel performance comprehensively, providing insightful reports and actionable optimization recommendations to key partners.
• Serve as a strategic thought leader for business stakeholders, guiding critical decisions on media budget allocation and overall media utilization.
• Provide crucial insights and recommendations on branding and messaging within creative assets to ensure precise strategic alignment and impact.
• Support senior strategists on a diverse range of campaigns, including broad national brand awareness initiatives and performance-focused efforts across social, digital, custom partnerships, audio, CTV, and Out-of-Home (OOH) channels.
• Build comprehensive media briefs, meticulously review media plans, and consolidate complex information into clear, compelling presentations for stakeholders.
• Demonstrate a strong and practical understanding of media specifications, trafficking processes, and robust campaign reporting and optimization techniques.
• Clearly articulate challenges, propose innovative solutions, present strategic recommendations, and share perspectives to foster continuous team success in a dynamic and fast-paced environment.

What You'll Bring

• 5+ years of demonstrated experience in media planning and strategy.
• Proven expertise in cross-channel tactical planning, effectively managing both performance and brand Key Performance Indicators (KPIs).
• Demonstrated ability to leverage data and insights to construct precise audience profiles, create clear and impactful communication plans, and develop channel-level marketing strategies that directly align with business objectives.
• Familiarity with traditional media channels (such as OOH, TV), digital advertising platforms, and social media platforms (including organic and creator campaigns), along with their seamless integration into multifaceted campaigns.
• A strong track record of measuring campaign impact through various testing and measurement solutions, coupled with the ability to present results and future recommendations with clarity and conviction.
• Proficiency working within syndicated research sources (e.g., MRI/Simmons, comScore) and social listening tools.
• A proactive self-starter who operates autonomously with agility, possesses strong prioritization skills, and can effectively manage multiple projects concurrently.
• Excellent presentation, written, and verbal communication skills.
• BS/BA degree required.

Bonus Points

• Experience gained within a media agency setting.
• Prior experience with communications and audience strategy development.
• Experience working on B2B campaigns, particularly those targeting Small and Medium-sized Businesses (SMBs).