Lead Marketing Manager: Content, Product & Brand

Are you a visionary storyteller ready to shape the narrative of industry-defining solutions? Aquent is partnering with a pioneering organization dedicated to empowering accounting and finance professionals with market-leading technology. In this dynamic role, you will have a profound impact from day one, serving as the strategic bridge that translates complex, cutting-edge products into compelling, high-impact brand and product marketing campaigns that drive market adoption and accelerate growth.

About the Opportunity

Our client is an innovative leader committed to bringing advanced technology and strategic solutions to the professional services sector. By fostering a collaborative, forward-thinking environment, they empower businesses to thrive in a digital-first world. Partnering with Aquent opens the door to this exceptional team, where your creative expertise and strategic vision will directly influence how groundbreaking products and the overarching brand resonate with the market.

The Role and Your Impact

In this pivotal position, you will own the positioning, launch, and communication strategy for a suite of innovative products and standalone brand campaigns. You will bring essential messaging discipline to a dynamic portfolio, transforming complex technical concepts into clear, engaging content that captivates audiences and empowers sales teams. Initially focusing on core business domains, digital campaigns, and professional services, you will have the exciting opportunity to expand your influence across a broader range of product categories over time, truly defining market perception and driving success.

Key Responsibilities

• Drive Go-to-Market (GTM) strategy, product positioning, and messaging frameworks for core domains, digital campaigns, and professional services.
• Develop and maintain comprehensive product and category messaging guides, establishing a centralized repository for approved narratives, proof points, and sales assets.
• Collaborate with internal Subject Matter Experts (SMEs) and product leaders to translate complex ideas into compelling campaign themes, web copy, sales materials, and launch assets.
• Orchestrate cross-functional product launch plans across marketing, sales, product, and customer-facing teams, ensuring clear timelines, target audiences, and distribution channels.
• Conceptualize and execute high-impact brand awareness campaigns that extend beyond single-partner initiatives.
• Empower sales teams, account managers, and external partners with high-converting narratives, presentations, and enablement tools to effectively position offerings.

Collaboration and Influence

You will serve as a central partner within the organization, collaborating closely with executive leadership to align campaign messaging with overarching GTM strategies. You will also work alongside product leaders and SMEs to gather core insights and thought leadership inputs, while partnering with the marketing growth team to execute multi-channel campaigns across web, email, and digital ads.

What Success Looks Like

• First 90 Days: Establish core messaging guides for key service areas, build a centralized asset repository, and implement a structured workflow for converting SME input into market collateral.
• First 6 Months: Successfully lead an end-to-end product launch using a unified GTM brief and rollout plan, while also launching the organization's first standalone brand campaign.
• First Year: Complete a cohesive messaging architecture across all primary product categories, establish default enablement resources for sales and partner channels, and demonstrate measurable brand awareness growth.

Must-Have Skills & Experience

• 5-7+ years of experience in product marketing, content strategy, or brand marketing.
• Proven track record of taking technical or ambiguous product features and crafting clear, high-impact positioning and messaging.
• Demonstrated success leading multi-channel product launches across web, email, enablement, and paid media.
• Exceptional writing and editing skills, with the ability to produce ready-to-publish web copy, messaging frameworks, and collateral with minimal revision.
• Natural ability to build consensus, drive alignment, and lead initiatives across cross-functional teams without direct authority.

Nice-to-Have Skills & Experience

• Experience navigating complex B2B, partner-led, or channel Go-to-Market (GTM) ecosystems.
• Background in professional services or regulated industries such as accounting, finance, tax, legal, or SaaS.
• Experience building end-to-end messaging architectures across diverse product lines.