Senior Growth Marketing Manager

Aquent is proud to partner with a pioneering global entertainment leader that captivates millions through groundbreaking interactive experiences. In this dynamic and highly impactful role, you will have the unique opportunity to shape how players worldwide engage with their favorite titles, directly driving global growth and redefining how diverse communities connect with interactive entertainment. By bridging deep consumer insights with strategic, data-driven marketing actions, your work will leave a lasting footprint on the global entertainment landscape and play a pivotal role in the company's continued success.

The Opportunity

We are seeking a visionary, strategic marketing leader who is passionate about driving community growth and cultural resonance. Working alongside a collaborative and forward-thinking team, you will design and execute innovative go-to-market strategies that reach expanding, diverse audience segments. This is a chance to challenge conventional marketing, mentor emerging talent, and leverage real-time data to craft authentic campaigns that truly connect with players on a cultural level.

What You'll Do

• Develop specialized roadmaps that identify unique platforms and social ecosystems relevant to specific gaming communities, including culturally tailored applications.
• Implement and refine "test-and-learn" media strategies to pinpoint the most effective platforms and messaging styles for acquiring diverse gamers, surpassing general market approaches.
• Challenge and guide agency partners to explore niche, high-impact opportunities that foster deep cultural resonance within targeted gaming communities.
• Translate campaign data and experimental learnings into robust go-to-market frameworks, precisely defining optimal strategies for reaching specific gamer segments.
• Lead the execution of social and digital campaigns, utilizing A/B testing to identify creative hooks and cultural nuances that maximize engagement.
• Monitor key performance indicators across social, community, and paid media channels, making real-time adjustments to enhance the ability to attract and convert target gamers.
• Evaluate campaign success by analyzing channel and creative effectiveness, documenting successful strategies in specialized gamer spaces for future replication.
• Analyze performance dashboards to provide leadership with insights into media consumption trends and performance related to diverse gamer segments.
• Act as a strategic liaison for agencies and internal teams, ensuring marketing communications are authentic and avoid generic approaches.
• Provide crucial insights on specific media trends and platform shifts to maintain brand relevance and responsiveness.
• Present compelling findings that demonstrate the unique return on investment of specialized targeting, justifying strategic focus through acquisition data.

What You'll Bring

Must-Have Qualifications:

• 5+ years of experience in Marketing Strategy, Product Marketing, and/or Brand Marketing roles.
• Demonstrated experience developing strategic go-to-market initiatives informed by audience insights within the gaming industry.
• Proven ability to mentor junior team members.
• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.
• Strong communication and presentation skills.
• Ability to effectively manage multiple projects in a dynamic, fast-paced environment.
• Robust analytical skills, with hands-on experience utilizing consumer data, performance metrics, and research tools.
• Proficiency in Microsoft Office and Google Suite.
• Native-level fluency in Korean or Chinese (reading and writing).

Nice-to-Have Qualifications:

• Experience navigating and leveraging Chinese social media ecosystems (e.g., RedNote, Bilibili, WeChat, and Weibo).
• A demonstrated, sustained engagement with Korean or Chinese American communities, coupled with a nuanced understanding of their cultural, social, and consumer dynamics.
• Familiarity with project management tools such as JIRA, Confluence, or similar platforms.