Marketing Manager

People are at the heart of our success. Our culture encourages collaboration, transparency, and accountability in order to generate value and achieve sustainable results. Being part of the team means committing to an environment where everyone's impact truly matters.

We believe that teamwork-collaborating and sharing perspectives-is essential to achieving the best results.

An environment where collaboration is encouraged and valued:

Competitive and comprehensive compensation and benefits package focusing on your physical, financial, and emotional health to include the following perks as well as the standard benefit offerings:

• Medical, Dental, Vision, Life, Short and Long-term Disability Insurance
• 401(k) with 7% company contributions
• 3 weeks Paid Time Off
• Paid holidays and 2 floating holidays
• Paid parental leave
• Advancement Opportunities
• Salary range 005: $88,300 - $110,400 (Salary will be determined based on skills, education, training & experience related to the position.)

We are looking for a Marketing Manager in Eden Prairie, MN.

The Marketing Manager - Ingredients leads the marketing workstream within the Ingredients Commercial Strategy organization and is accountable for translating commercial strategy, category priorities, customer and market insights, and technical differentiation into compelling market positioning, product marketing, brand activation, digital experiences, demand generation and sales enablement. Reporting to the Director, Commercial Strategy, the role ensures the new "Good nutrition for life" brand platform and Ingredients website become practical commercial tools that advance Agropur's internal ambition to become the first partner of choice for science-based dairy ingredients and solutions. "Good nutrition for life" remains the external brand tagline.

How you will contribute to collective success:

• Develop the annual and quarterly Ingredients marketing plan aligned with Commercial Strategy, category priorities, growth platforms and strategic customer needs.

• Own marketing intake, workload prioritization and resource tradeoffs; ensure the team focuses on the highest-value commercial work.

• Translate commercial priorities into integrated product marketing, digital, content, event, campaign and sales-enablement plans.
• Own customer-facing positioning, value propositions, differentiated proof points, messaging architecture and launch narratives for priority products and platforms.

• Partner with Category Management to translate category strategy and target-segment needs into market-facing propositions.

• Partner with Innovation/PRC, Quality and Regulatory to translate approved technical evidence into credible customer benefits without overstating claims.

• Develop standards for product sheets, solution pages, FAQs, customer presentations, application stories and Sales talk tracks.
• Own Ingredients website strategy, customer journeys, content architecture, priority product/solution pages, SEO/content priorities and conversion logic.

• Establish website content governance, page ownership, review cadence, lead-routing requirements and performance standards.
• Integrate website, email, social, paid media, trade shows, webinars and customer activation around priority platforms and segments.

• Set standards for lead capture, handoff, follow-up and event/campaign performance review.
• Define Marketing KPIs and review website, lead, campaign, event and content performance.

• Own the Ingredients CRM lead management process, reporting requirements, and Marketing-to-Sales handoff procedures.
  
  

The type of team player who fits in:

• Bachelor's Degree in Marketing or related field required.
• Equivalent combination of education and/or experience will be considered.
• Minimum five (5) years of marketing communications and project management experience required.
• Working knowledge of Adobe Creative Suites required.
• Food Manufacturing Marketing Experience Required.
• Experience in food ingredients, dairy, nutrition, health and wellness, CPG ingredients or another technically complex B2B industry strongly preferred.

• Demonstrated experience translating technical/scientific products into differentiated customer value propositions and market-facing content.

• Experience with product commercialization, website/digital strategy, demand generation, trade shows/events, sales enablement, agencies and budget management.
• Strong digital marketing, website/customer-journey and analytics capability; familiarity with CRM, HubSpot, Google Ads, web analytics and CMS environments preferred.

A role for those who know that the best results are built through teamwork.

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Agropur welcomes people from all backgrounds and origins. We are proud to be an employer with a diverse community and are committed to providing a respectful and inclusive experience for all employees and applicants. We will work with candidates who request accommodation. Please note that an adequate knowledge of French is required for positions in Quebec.Agropur uses artificial intelligence technology to assist our recruiters in screening, assessing, or selecting applicants for this position.

In this text, the use of the masculine gender to designate persons is intended only to lighten the text.