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Marketing Automation Specialist

Spectraforce Technologies
United States, North Carolina, Raleigh
500 West Peace Street (Show on map)
Aug 31, 2026
Marketing Automation Specialist

Job Code: ABBVJP00035052

Duration: 6 months

Location: Fully Remote

Role Overview

We are seeking a Marketing Automation Specialist with strong hands-on experience in Salesforce Marketing Cloud Engagement (SFMC) to support marketing automation campaigns across multiple pharmaceutical brands.


Key Responsibilities


  • Build and manage Journeys, Automations, Data Extensions, and campaign workflows



  • Develop SQL queries for audience segmentation and campaign execution



  • Create and manage Content Builder, Contact Builder, Cloud Pages, and Mobile Connect/SMS solutions



  • Translate business requirements into technical Marketing Cloud solutions



  • Perform QA, validation, troubleshooting, and deployment support



  • Create technical documentation and follow established QA/compliance processes



  • Collaborate with marketing, project management, technical, and QA teams



  • Identify opportunities to improve automation, QA, standardization, and deployment efficiency




Required Skills


  • 3-5+ years of hands-on Salesforce Marketing Cloud Engagement experience



  • Journey Builder, Content Builder, Contact Builder



  • SQL - Required



  • AMPscript - Required



  • SSJS (Server-Side JavaScript) - Required



  • Experience with Cloud Pages, Mobile Connect, Data Extensions, and Automations



  • Strong documentation, QA, communication, and organizational skills



  • Ability to manage multiple projects, brands, and stakeholders




Preferred: Pharmaceutical or other highly regulated industry experience and Salesforce Marketing Cloud certifications.

Important: Candidates with only general Salesforce experience or primarily Marketing Cloud Next / Account Engagement experience will not be considered a strong fit. This role specifically requires Salesforce Marketing Cloud Engagement experience.

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