Director, Brand Marketing - 10004-Charlotte- NC - Hawkins (Charlotte, NC)

Since its founding in 1937, Krispy Kreme's focus has remained the same - making fresh doughnuts using our founder's original recipe. The brand's iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

Krispy Kreme is seeking a strategic and consumer-obsessed Brand Marketing Director to lead the development and execution of Krispy Kreme's brand and go-to-market strategy. This role is responsible for driving brand growth, building consumer relevance, and delivering breakthrough campaigns that fuel both short-term business performance and long-term brand equity. The ideal candidate combines strong strategic thinking with exceptional executional leadership. They will partner across the Innovation, Operations, Finance, Insights, Creative, and Digital teams to bring compelling consumer experiences to market while ensuring brand consistency across all touchpoints. This leader will own key brand initiatives from strategy through commercialization and play a critical role in shaping the future growth of the Krispy Kreme brand.

A TASTE OF WHAT YOU WILL BE DOING:

Brand Strategy

• Lead the development and execution of Krispy Kreme's annual brand strategy and marketing calendar
• Serve as steward of the Krispy Kreme brand, ensuring consistency across all consumer touchpoints
• Identify emerging consumer, cultural, and category trends and translate them into actionable growth opportunities
• Partner with leadership to establish long-term brand and portfolio growth strategies
• Develop annual and quarterly business objectives, KPIs, and measurement frameworks for key initiatives

Campaign Development & Execution

• Lead development of integrated marketing campaigns across owned, earned, paid, and digital channels
• Partner with Creative, Media, Digital, Marketing Activation, and Operations teams to ensure best-in-class execution
• Oversee campaign brief development and ensure marketing programs are rooted in clear consumer insights and business objectives
• Lead cross-functional go-to-market planning, ensuring alignment across all stakeholders
• Manage agency partners and external vendors to deliver high-impact campaigns and programs
• Evaluate campaign effectiveness and identify opportunities to improve business performance and marketing efficiency

Innovation & Product Marketing

• Partner with Innovation and Culinary teams to develop consumer-centric product and promotional strategies
• Partners with Operations, Supply Chain, Marketing Activation, and cross-functional teams to ensure new products, promotions, and marketing initiatives are successfully commercialized and executed consistently across all channels and retail locations.
• Develop product positioning, messaging, and launch strategies that maximize consumer engagement and sales performance

Consumer Insights & Business Performance

• Champion a consumer-first mindset across the organization
• Translate consumer research, market intelligence, and performance data into actionable business recommendations
• Monitor category, competitive, and cultural trends to identify opportunities and risks
• Partner with Finance and Insights teams to evaluate campaign performance, ROI, and business impact

Team Leadership & Development

• Build, mentor, and develop a high-performing brand marketing team
• Establish clear objectives, priorities, and development plans for direct reports
• Foster a culture of collaboration, accountability, creativity, and continuous improvement
• Effectively manage resources and workloads to ensure successful execution of key initiatives
• Collaborate across functions to improve ways of working and drive stronger business results
• Serve as a trusted partner and influencer across the organization

YOUR RECIPE FOR SUCCESS:

• 8+ years of brand marketing experience in CPG, QSR, retail, food & beverage, or consumer-focused industries
• 3+ years of people leadership experience
• Bachelor's degree in Marketing, Business, Communications, or related field preferred
• Proven experience leading integrated marketing campaigns from strategy through execution
• Strong understanding of brand strategy, consumer insights, innovation commercialization, and go-to-market planning
• Experience managing agencies and cross-functional teams
• Strong analytical mindset with the ability to leverage data and insights to drive business decisions
• Experience managing budgets and delivering measurable business results
• Excellent communication, presentation, and stakeholder management skills
• Ability to influence across all levels of an organization
• Highly organized with exceptional project management capabilities
• Comfortable operating in a fast-paced, dynamic environment with multiple priorities
• Passion for consumer brands and creating memorable guest experiences

*The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.

BENEFITS:

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• Generous PTO Plan
• Company events
• Education Reimbursement
• Adoption Assistance
• Life Insurance
• FSA/HSA Plans
• Pet Insurance

Learn more at www.kkbenefits.com

WHY KRISPY KREME?

At Krispy Kreme, we focus on:

• Loving People:
• Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here.
• Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.
• Loving Communities:
• At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.
• In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.
• In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.
• Loving Planet:
• We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.
• We are working on reducing food waste through donation efforts, animal feed, and composting programs.

Krispy Kreme is an Equal Opportunity Employer:

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.