VP Retail - Retail Sales Leadership - St. Louis Region
Summary
The VP, Retail Banking - St. Louis Region plays a vital role in leading and driving the performance of branch locations within the St. Louis market. This role is focused on fostering a thriving environment for both employees and members by delivering exceptional member experiences, promoting consultative sales, strengthening household engagement, and driving sustainable market growth. The VP leads, coaches, problem-solves, and guides Branch Managers and teams toward achieving strategic objectives while maintaining the highest standards of accountability, operational excellence, compliance, and risk management.
Duties & Responsibilities
As the VP, Retail Banking you will provide strategic leadership across multiple branch locations while developing high-performing teams, enhancing member relationships, and driving market growth. You'll play a critical role in strengthening CommunityAmerica's branch network through:
Team Leadership & Development
Attract, cultivate, and retain top talent while fostering a culture of growth, development, and accountability.
- Assess employee performance, provide meaningful coaching and feedback, and set high standards for success.
- Identify and develop future leaders by creating opportunities for professional advancement and succession planning.
- Equip Branch Managers with the skills needed to lead effective team meetings, coaching sessions, huddles, performance conversations, and employee development.
Sales & Member Experience Excellence
- Create a dynamic sales environment by championing CommunityAmerica's Member Experience standards and consultative sales approach.
- Coach and mentor Branch Managers to deepen member relationships and ensure Members receive the right solutions to meet their financial goals.
- Foster an environment where employees consistently demonstrate our values of Caring, Can-Do, Ethical, and Inclusion while delivering exceptional service.
Performance & Operational Leadership
- Analyze performance and operational data to identify opportunities for growth and process improvement across the region.
- Provide strategic guidance to Branch Managers, ensuring alignment with organizational goals and objectives.
- Partner proactively with key stakeholders to maximize market performance and business growth.
- Lead teams through change and ambiguity while promoting innovation, accountability, and continuous improvement.
Risk Management & Compliance
- Ensure branch teams adhere to audit standards, compliance requirements, policies, and procedures.
- Support effective fraud mitigation strategies and maintain strong operational controls to protect Members and the organization.
Industry Expertise & Strategic Insight
- Stay current on industry trends, market changes, and emerging best practices.
- Leverage insights and data to inform strategic decisions, improve branch performance, and position the organization for long-term success.
Community Engagement & Business Development
- Maintain a strong presence within the communities you serve by building relationships with local organizations, businesses, and influencers.
- Elevate CommunityAmerica's brand, visibility, and reputation through community involvement and business development activities.
- Drive market growth initiatives that strengthen the credit union's impact within the St. Louis region.
Requirements
What You Will Bring to the Team
- Bachelor's degree or equivalent work experience.
- 5+ years of leadership experience within financial services, retail banking, or multi-location operations.
- Proven track record of successfully leading and developing teams.
- Strong understanding of sales techniques and member-centric service approaches.
- Exceptional analytical skills with the ability to translate data into actionable insights.
- Excellent communication, interpersonal, presentation, and relationship-building skills.
- Thorough knowledge of compliance regulations, risk management practices, and audit processes.
- Demonstrated ability to lead through change, solve complex problems, and navigate ambiguity.
- Strong performance management and coaching experience.
- Exceptional organization, prioritization, delegation, and time management skills.
- Adaptable, innovative, and forward-thinking mindset.
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CommunityAmerica Federal Credit Union
Aug 13, 2026