Senior Manager of Marketing

GES is looking for a Senior Marketing Manager to help improve email communications for show organizers and exhibitors.

This role will support lifecycle marketing, Marketo email campaigns, Salesforce campaign alignment, audience segmentation, email QA, copy review, and campaign process improvement. The goal is to make organizer and exhibitor communications clearer, more consistent, and easier to launch across North American Exhibitions.

This person will work closely with the Director of Marketing, Marketing Operations Manager, sales, account management, exhibitor success, IT, product, and event teams. The role will help turn campaign needs into clear plans, review campaign details before launch, and support smoother communication between marketing and sales teams.

The right person is organized, detail-focused, strong in email marketing, comfortable working with Marketo and Salesforce, and able to keep campaigns moving without overcomplicating the process.

Lifecycle Marketing and Communication Planning

• Support lifecycle communication programs for show organizers and exhibitors.
• Help plan email journeys for onboarding, engagement, re-engagement, service reminders, product awareness, and post-show follow-up.
• Identify gaps, overlaps, or unclear messages in current organizer and exhibitor communications.
• Help create reusable email plans and communication frameworks for common campaign types.
• Partner with internal teams to understand audience needs, event timelines, service deadlines, and campaign goals.

Email Campaign Planning and Marketo Support

• Assist with planning, reviewing, and supporting Marketo email programs for organizers, exhibitors, and other key audiences.
• Work with Marketing Operations on campaign setup needs, including audiences, segments, forms, landing pages, tokens, and email timing.
• Review and revise email copy so messages are clear, direct, and useful to the audience.
• Review test emails for formatting, personalization, subject lines, preview text, links, buttons, tracking, and audience accuracy.
• Help maintain consistent campaign naming, copy standards, audience logic, and setup expectations.
• Support campaign types such as exhibitor service emails, organizer updates, onboarding emails, product promotions, launch announcements, nurture emails, and post-show follow-up.

Salesforce Campaign Alignment

• Work with Marketing Operations to help connect Marketo email activity with Salesforce campaign visibility.
• Help define what sales and account teams need to see before campaigns launch.
• Support Salesforce campaign planning, including campaign member statuses, UTM tracking, lead source needs, and follow-up expectations.
• Help improve handoffs from marketing campaigns to sales and account teams.
• Identify campaign-level gaps in Salesforce visibility or follow-up workflows and work with the right teams to resolve them.

Automation and Segmentation Planning

• Plan automated email journeys, triggered workflows, and nurture programs with support from Marketing Operations.
• Define audience segments based on audience type, lifecycle stage, event participation, engagement, account activity, and campaign behavior.
• Use automation planning to reduce repeated manual campaign work and improve message timing.
• Develop reusable journey structures, audience logic, and email workflows so programs do not need to be rebuilt from scratch every time.
• Partner with Marketing Operations to make sure lifecycle stages, campaign activity, and follow-up needs can be tracked across systems.

Campaign Planning and Launch Support

• Translate campaign goals into clear email plans, audience rules, system needs, copy needs, and follow-up steps.
• Confirm campaign details before launch, including audience lists, suppression needs, links, forms, UTMs, personalization, sender details, copy approvals, and timing.
• Track open campaign items, flag blockers, and help keep launches moving.
• Review campaign assets for accuracy, consistency, and alignment with GES brand standards.
• Partner with Marketing Operations to reduce last-minute campaign issues through better planning, QA, and internal handoffs.
• Help campaigns launch with fewer errors, fewer broken links, fewer audience issues, and fewer last-minute fire drills.

Process Improvement

• Improve the way lifecycle campaigns are planned, reviewed, approved, launched, and optimized.
• Partner with Marketing Operations on campaign checklists, journey templates, naming rules, segmentation models, QA steps, and handoff processes.
• Identify recurring campaign issues and recommend simple fixes.
• Document campaign planning processes so teams know what information is needed before work begins.
• Help train marketing team members on campaign planning expectations, copy standards, QA steps, and lifecycle workflows.
• Help improve how internal teams request, review, approve, launch, and follow up on marketing campaigns.

Campaign Accuracy and Data Readiness

• Review audience needs, segments, personalization, links, copy, and campaign requirements before launch.
• Help reduce errors such as duplicate sends, missing fields, incorrect targeting, broken links, or incorrect personalization.
• Partner with Marketing Operations and IT when larger data issues affect campaign execution.
• Help define the data needed for campaigns, including required fields, list rules, suppression logic, Salesforce campaign needs, and tracking expectations.
• Support email compliance requirements and internal approval processes.

Campaign Review and Optimization

• Review campaign and journey performance to find practical improvements.
• Recommend changes to subject lines, preview text, email copy, audience segments, timing, calls to action, and follow-up steps.
• Partner with Marketing Operations and reporting owners to understand campaign performance and lifecycle trends.
• Support A/B testing where it can improve key communications.
• Share clear recommendations based on campaign results, audience behavior, sales feedback, and internal team input.
• Help GES continue improving lifecycle marketing programs based on what audiences actually do, not just what was planned.

Cross-Functional Collaboration

• Serve as a connection point between marketing, sales, account management, exhibitor success, Marketing Operations, IT, product, and event teams.
• Gather input from internal teams and turn it into clear campaign requirements and communication plans.
• Help teams understand what is needed to plan, launch, and maintain effective email and lifecycle programs.
• Coordinate with website and content teams when campaign landing pages, HubSpot forms, or web updates are needed.
• Communicate priorities, risks, open items, timelines, and process changes clearly.
• Support sales and account teams with campaign visibility, follow-up context, and basic performance insights.

Experience and Skills

• 7+ years of experience in marketing, email marketing, lifecycle marketing, CRM, marketing automation, demand generation, or a related field.
• Experience planning or supporting campaigns in Marketo or a similar marketing automation platform.
• Experience working with Salesforce campaigns, leads, contacts, accounts, campaign member statuses, and sales follow-up workflows.
• Strong understanding of email marketing, segmentation, personalization, audience targeting, QA, testing, and campaign tracking.
• Ability to write and revise clear, useful email copy for business audiences.
• Experience improving campaign planning processes, email workflows, lifecycle programs, or CRM-connected campaign execution.
• Strong attention to detail, especially with lists, logic, links, tokens, forms, fields, personalization, and tracking.
• Ability to work across teams and explain campaign, audience, and system needs in plain language.
• Comfortable managing several campaigns and deadlines at once.
• Strong problem-solving skills and the ability to turn unclear needs into clear next steps.
• Experience working with sales or account teams to support campaign follow-up and visibility.
• Willingness to travel occasionally for meetings, industry events, or exhibitions.

Preferred

• Experience in B2B marketing for exhibitions, events, trade shows, hospitality, or related industries.
• Hands-on Marketo experience or Marketo certification.
• Experience with Salesforce campaign planning, lifecycle tracking, and campaign performance review.
• Familiarity with UTM tracking, attribution concepts, and campaign performance measurement.
• Experience building exhibitor, organizer, attendee, sponsor, or customer email journeys.
• Experience creating process documentation, campaign briefs, journey maps, QA checklists, or team training materials.
• Basic HTML knowledge for email review and troubleshooting.
• Experience coordinating with website or content teams using HubSpot or similar tools.
• Experience with project management tools such as Asana, Monday.com, Airtable, Microsoft Planner, or similar platforms.

Work Environment

Our team members are our family, so we help our team members care for their families. The rewards of joining GES are extensive. We offer a comprehensive benefits package to all full-time employees. Here are some of the highlights:

• Remote Work
• Competitive salaries
• 401K with company match
• Healthcare/vision/dental insurance
• Wellness benefits
• Career development program
• Employee assistance program
• Vacation time
• Community involvement opportunities
• Team activities

And much more...