Channel Marketing Manager

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances, located inEnglewood Cliffs, NJ.

Channel Marketing Manager

Top Skills:

1. Amazon business management
2. B2B channel marketing
3. Budget and ROI optimization

Summary:

Reporting to the Director of B2B Channel Marketing for the Display Division, the selected candidate will lead partner communication and joint marketing initiatives with distribution and select reseller partners, with a strong focus on Amazon Business in the U.S. This role will oversee end-to-end partner marketing, from strategic planning and campaign execution to ROI analysis, while collaborating cross-functionally to align with broader business objectives.

In close partnership with internal stakeholders, channel partners, and cross-functional teams, you will play a key role in developing and implementing channel marketing strategies that enhance partner engagement, drive demand generation, and accelerate revenue growth. As a core member of the marketing team, you will work closely with business partners and external agencies to manage channel marketing execution and co-marketing program development.

Responsibilities:

• Develop and maintain an annual channel marketing calendar that supports the overarching Channel Marketing strategy, promoting new launches and priority products, while supporting individual partner sales targets.
• Own partner facing communications for product launches, vertical campaigns, promotions, events, and company news. This may be in the form of a banner placement, newsletter, email, social post, or partner-facing webinars.
• Build one-on-one relationships with distribution partners and select channel reseller marketing leads to co-create individual marketing plans that support their growth targets.
• Develop budget and tactical guidance for all partners before each quarter and product launch.
• Evaluate campaign performance and optimize investments based on ROI and pipeline impact.
• Create a standardized ROI reporting framework for Distribution partners that clearly demonstrates how a generated lead led to a sale.
• Present quarterly business reviews and recommendations to leadership teams that include channel communication metrics, MDF spend ROI, and partner portal metrics and KPIs.
• Collaborate closely with the broader Integrated Marketing team to create compelling marketing assets that cater to the specific needs of our partners. This will involve engaging sales presentations, informative case studies, insightful white papers, concise solution briefs, webinars, and impactful website content - all aimed at effectively supporting our channel partners' marketing efforts.
• Partner with cross-functional teams (sales, training) to understand channel members' perspectives and enhance their experience.
• Manage ongoing relationships and contract renewals with third-party vendor solutions (e.g., VIR, MDF, SPIF, partner website automation).
• Design or improve upon processes for channel sales, legal, security, product marketing, product management, finance, and our esteemed partners to ensure seamless experiences.
• Manage and optimize presence on Amazon Business.
• Creating and setting up new ASINs.
• Conducting PDP audits, optimizations, and updates.
• Manage an external agency to lead the Amazon media strategy through weekly performance reviews, monitoring campaign performance, and alignment with revenue goals.

Requirements:

• A Bachelor's Degree and 5-8 years of relatable experience in Channel or B2B marketing.
• Proven experience managing product portfolios on Amazon Business.
• Experience managing indirect teams, including agency oversight.
• Background in account management, training, product marketing, and project management.
• Familiarity with marketing and sales channels within the high-tech product technology industry.
• Comfortable working in a dynamic, fast-paced industry and matrixed organization with multiple stakeholders.
• Advanced Microsoft Excel and Microsoft PowerPoint skills.
• Must possess a strong, articulate communication style, both written (including PowerPoint presentations) and verbal skills.
• The ability to work either independently or in a team environment to achieve personal and team project goals, including the completion of assignments within and exceeding established time frames.

Preferred Qualifications:

• Have experience in B2B "traditional" channel route to market, programs, and an indirect sales model.
• Demonstrate expertise in Amazon Business, including launching new ASINs, optimizing product portfolios, and managing impactful media investment strategies.
• Has a proven track record in developing and executing channel communications strategies, managing channel programs, and overseeing partner portals.
• Possess strong entrepreneurial skills with excellent business judgment, problem-solving abilities, and relationship-building strengths.
• Thrive in a fast-paced & matrixed environment.
• Think outside the box to creatively address challenges.

Staffmark talent working with this client receive competitive compensation and a great benefits package, including medical, dental, vision, 401K, paid time off, and more!

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact.

Staffmark is an equal opportunity employer. Allapplicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.