Industry Marketing Manager 4 (GovEd)

Job Description

The Industry Marketing Manager 4 is responsible for leading the development and execution of integrated marketing plans that drive pipeline and revenue growth for a given go-to-market segment or plan area. This role focuses on building comprehensive go-to-market strategies establishing audience-specific thought-leadership initiatives and ensuring alignment with business objectives through close collaboration with key stakeholders across sales and marketing. The Industry Marketing Manager 4 collaborates with sales leaders field marketing portfolio marketing and integrated marketing to plan and execute go-to-market and plan area campaigns.

Responsibilities

• Lead the creation and management of the overall marketing plan and strategy for a given GTM segment or plan area setting key goals objectives and plan area KPIs to measure success

• Identify and integrate insights and priorities from key stakeholders and inputs from GTM strategy team to ensure alignment with business objectives

• Establish and evangelize audience-specific and/or industry-specific thought-leadership strategies tying into the brand and horizontal thought-leadership strategy

• Identify and execute flagship strategic industry events to drive awareness and generate demand partnering with field marketing on the pre- and post- event sales outreach orchestration

• Partner with field marketing and sales leaders to develop targeted prospect/ customer high-touch ancillary events that support the overall go to market strategy.

• Collaborate with campaign strategy teams to review and approve the content mix and tactics ensuring alignment with business goals and maximizing impact

• Own creation of comprehensive campaign briefs in partnership with the portfolio marketing team by defining objectives target audiences messaging and creative requirements for guiding strategy and execution

• Partner with international regional marketers to ensure marketing plans and campaigns drive global engagement and demand

• Partner with external vendors agencies and industry partners to amplify the reach and impact of global programs

• Operate as innovative thought leader contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends

• Own the health of the demand funnel ensuring lead generation KPIs are met and optimize strategies as needed

• Operate as a trusted advisor to business leaders and sales develop and maintain strategic working relationships and provide regular analysis on marketing pipeline contribution

• Monitor spend ensure key milestones are met and provide necessary readouts of campaign elements to key stakeholders

• Mentor coach train and provide feedback to other team members; provide feedback to leadership on abilities of team

• Operate as a trusted advisor on issues and trends; provide general consulting services leveraging expertise and significant best practice knowledge

Minimum Qualifications

• Bachelor's degree or equivalent experience

• 10 years in a marketing programs equivalent role with sales interaction

• Experience in marketing/marketing communications

• Experience developing marketing plans and budgets

• Demonstrated successful experience in composing and presenting basic information in group settings

• Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with executive presence

• Excellent organizational multi-tasking and time management skills

• Excellent collaboration skills applied successfully within team as well as with all levels of employees in other areas

• Excellent Microsoft Excel skills

• Excellent leadership sound judgement and business acumen skills

• Excellent facilitation and project management skill

• Excellent interpersonal skills: able to maintain solid rapport with team members as well as maintain professionalism with those outside of department

• Excellent data gathering interviewing and analytical/problem solving skills

• Excellent critical thinking and problem-solving skills

• Excellent ability to work in a fast-paced dynamic environment!

• Excellent ability to handle sensitive information with discretion and tact

• Excellent collaboration & negotiation skills showing ability to influence without ownership gaining support and trust across the organization to achieve agreed upon business outcomes.

• Excellent ability to establish rapport and gain the trust of others; effective at gaining consensus

• Excellent ability to work independently and in a team environment

• Excellent business and technology acumen

• Excellent ability to think creatively and bring innovative ideas to the table to support marketing efforts

• Excellent ability to provide guidance and support to developing team members

• Action oriented

• Collaborates drives engagement

• Cultivates innovation and is tech savvy

• Plans and aligns to drives results

• Up to 20% travel time required

• Operate as a trusted advisor to business leaders and sales; lead the development, execution and management of the most complex and high risk marketing strategies and campaign themes
• Partner with other marketing and sales areas, such as demand creation, sales enablement and market intelligence, to ensure effective execution of campaign programs
• Develop and manage marketing plan and budget in support of sales goals
• Own and promote the marketing plan; this includes, but is not limited to: market analysis, budget management, competitive analysis, segmentation, targeting, positioning, messaging, content plan, awareness, demand generation, product launch management, & customer marketing
• Forecast, measure, analyze and report on the impact of programs; use this information to develop and lead recommendations and program modifications
• Research, design and manage live events that support the marketing campaign theme; ensure there is a cohesive pre-event, at-event and post-event strategy
• Evaluate, select and manage vendors that contribute to local demand creation programs, including event venues and services, digital marketing agencies, direct mail providers and list brokers
• Educate sales on new and planned global, regional and local marketing activities
• Develop value-based social media plans in partnership with Corporate Communications team
• Maintain comprehensive knowledge library of marketplace trends, marketing content and messaging, value propositions, customers, partner network and company software solutions as relevant to the sales and marketing of solutions
• Operate as an innovative thought leader among the team; contribute significantly to the overall growth and quality of the department
• Mentor, coach and train other team members

• Bachelor's degree in Marketing or industry-related field
• Significant marketing experience in high-tech business-to-business environment
• Experience developing marketing plans and budgets
• Expertise in preparing, presenting, advocating and defending innovative ideas in group settings within cross-functional teams
• Microsoft Windows and Office proficient
• Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact
• Excellent collaboration skills, applied successfully within team as well as with other areas
• Highly organized and experienced at successfully multi-tasking
• Self-motivated with the ability to complete projects in a timely manner with minimal oversight
• Keen attention to detail
• Up to 40% travel time required
• Or an equivalent combination of education and experience sufficient to successfully perform the principal duties of the job