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National Account Manager - Mass & Grocery

Nature's Way
paid time off, 401(k)
United States, Minnesota, Minneapolis
100 North 6th Street (Show on map)
Mar 17, 2026

National Account Manager - Mass & Grocery

Welcome to a better way, an authentic way.Welcome to Nature's Way.

We believe that nature is the best way to holistic health, and it should be available to everyone.

When we help people live healthy lives, we build a happier, healthier world for everyone.

How we go about our work drives TRUST in who we are, what we do, and the products we produce.

Our customers trust:

  • Our products to be the gold standard
  • Our words to be true
  • Our claims to be honest,
  • Our actions to have integrity.

And we've been leading the way since 1969.

Be a part of helping people live healthy lives as our newNational Account Manager - Mass & Grocery.

SUMMARY
The position is responsible for directing sales activities that deliver incremental revenue and gross profit with our Mass and Grocery Channels. The Mass & Grocery Channel business is important and requires a high level of strategic business planning and data analysis. This position is responsible for $20+ million in net sales revenue.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Grow the total net sales of the customers assigned, meeting annual revenue/profit goals of all key NW business initiatives.
  • Develop strategic customer business plans (In-Store & On-line), building mutually beneficial partnerships with MASS & Grocery Channel customers.
  • Develop and drive continuous growth through brand awareness activations, shopper marketing partnerships and conversion tactics on the retailer's own e-commerce platform.
  • Influence MASS & Grocery Channel customers at various levels within their organization to ensure premier customer intimacy.
  • Participate in strategic planning initiatives to best understand ROI of promotional discounts to drive the most effective and efficient results for both accounts.
  • Meet/exceed distribution, shelf placement and pricing goals.
  • Analyze sales data and market trends to prepare and present business reviews to customers and/or Nature's Way Internal teams.
  • Create/develop retailer-facing selling presentations, including customer required forms &/or on-line portal submissions.
  • Drive sales through marketing programs, research and resolving customer problems, recommending modifications to the product selection, and coordinating sales negotiations.
  • Work cross-functionally with key departments to maximize the profitability and productivity of both accounts (including Marketing, Trade Marketing, Category Insights, and Sales Operations)
  • Manage expenses within allotted annual budget and completes call and/or reports as required.
  • Responsible for investing trade funds effectively to drive incremental product sales through both customers.
  • Responsible for building annual sales plan in on-line trade management system and ensuring accurate documentation to manage retailer deductions
  • Responsible for managing a collaborative environment with our brokers partners to ensure those partners have the tools needed to represent Nature's Way brands.
  • Develop "top to top" relationships with assigned strategic customers.
  • Provide accurate sales forecasts and relevant market intelligence to the Consumer Sales Team
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
  • Accountability for achieving results; having integrity and reliability and self-development.
  • Build customer partnerships that are mutually beneficial, maximizing our business potential.
  • Strong ability to communicate in both written and oral form.
  • Strategic and analytical skills to understand and use syndicated data, internal sales information, and external competitive intelligence.
  • Experience using a Trade Promotions Management system for forecasting and trade planning.
  • Show personal initiative and demonstrate effective planning and organizational skills.
  • Proficient in MS Excel, Word, PowerPoint and Outlook plus the ability to generate, understand and analyze Business Objects reports.

EDUCATION and/or EXPERIENCE
Bachelor's degree from four-year College or university, plus 5+ years related sales experience and/or training, or equivalent combination of education and experience. Syndicated data experience is a requirement.

TRAVEL
Approximately 25-50% to properly cover accounts and duties as assigned.

All benefits are effective on day 1 of employment.

MedicalOption to select either a PPO plan or one of 2 high - deductible medical plans that includes a company contribution to your personal health savings bank account.

DentalDelta Dental PPO & an option to select an enhanced dental plan.

VisionRoutine preventative coverage under medical plan and an option to elect additional voluntary coverage

Time OffAll employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.

401K PlanCompany match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.

You'll also enjoy a variety of other benefits that support your long-term health and wellness:

  • Company provided short-term & long-term disability
  • Life and AD&D insurance
  • Flexible spending accounts
  • Voluntary critical illness & accident coverage
  • New parent phase-in program & paternity leave
  • Educational assistance reimbursement
  • Product discounts & a wellness program

Start Helping People live Healthy lives today!

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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