Social Media Specialist

Duke University:

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America's leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

Occupational Summary

The Social Media Specialist for Trinity College of Arts & Sciences develops and executes a comprehensive social media strategy across Trinity's primary platforms. As a strategist and content creator, this role leads the creation of engaging and informative content that highlights the experiences, expertise and achievements of Trinity's students, faculty, staff, alumni, and partners. This position will collect and leverage analytics to inform content decisions and will remain knowledgeable about the most current trends, opportunities and challenges within the realm of social media.

The Trinity College of Arts & Sciences encompasses more than 40 academic departments and units spanning the Arts & Humanities, Natural Sciences, and Social Sciences. Content produced in this role will highlight excellence in research and teaching, support undergraduate and graduate recruitment, advance Trinity's strategic ambitions, and strengthen the college's reputation within Duke and beyond.

Worked Performed

Social Media Strategy & Execution

• Develop and lead a comprehensive social media strategy aligned with Trinity's academic mission, institutional priorities and brand voice.
• Plan, create, publish and optimize content for Trinity's social media channels, including LinkedIn and Instagram.
• Engage with audiences, monitor conversations about Trinity and its community, and identify potential reputational risks.
• Capture, edit, and produce photo and video content optimized for social media platforms.
• Design branded style templates for Instagram stories and other platforms.
• Produce compelling graphics and promotional materials to support strategically aligned events, academic initiatives, and research activities within Trinity College.
• Collaborate with colleagues to adapt and optimize content from other platforms for use on social media and to identify new opportunities for social-first storytelling.
• Guide and support student workers in social media content creation, including ideation, asset development and publishing, providing editorial oversight and quality control.

Reporting & Analytics

• Lead the collection, analysis, and interpretation of social media analytics, reporting on channel performance and noteworthy trends.
• Monitor platform trends, audience behavior, best practices, and changes to algorithms and terms of use to identify opportunities for engagement and growth.

Governance & Best Practices

• Develop and maintain documentation of social media best practices, brand and style guidelines, and content standards to help ensure consistency across Trinity College.
• Ensure adherence to Trinity and Duke brand standards in tone, aesthetics and accessibility.
• Represent Trinity Communications at the university-wide Social Media Working Group and other relevant professional bodies, as directed.
• Maintain and regularly update an inventory of all social media channels across Trinity departments and programs, updating records annually and/or when a new channel comes to the attention of Trinity Communications.
• Provide strategic social media support to Trinity departments and units as they seek to promote upcoming departmental and cross-departmental events through social media and other digital communications platforms.

Other Duties as Assigned

Anticipated Payrate

Duke University provides an annual base salary range for this position as USD $59,829.00 to USD $86,700.00. Duke University considers factors such as (but not limited to) scope and responsibilities of the position; candidate's work experience, education/training, and key skills; internal peer equity; as well as market and organizational considerations when extending an offer.

Your total compensation goes beyond the dollars on your pay check. Duke provides comprehensive and competitive medical and dental care programs, generous retirement benefits, and a wide array of family-friendly and cultural programs to eligible team members. Learn more at: https://hr.duke.edu/benefits/

Minimum Qualifications

Education: Work requires the ability to perform creative writing and related activities such as conducting interviews and research, and copy editing normally acquired through attainment of a bachelor's degree in Journalism, English or a related discipline.

Experience: Work requires two years of directly related writing experience. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

Preferred Qualifications

Preferred Education-Bachelor's degree preferred in English, Communications, Journalism, Visual Media, or another related field.

Preferred Experience- This work generally requires at least two years of experience in social media content production and management, communications, public relations or a related field. Four or more years of experience, including professional work in higher education, is preferred.

Skills: N/A

Preferred-

• Extensive knowledge of social media platforms and scheduling tools with experience in content creation on behalf of a brand.
• Expertise in social media analytics collection and interpretation.
• Strong writing and editing skills, including an ability to see and convey "the big picture" or to advance a strategic goal while also paying keen attention to detail.
• Experience creating photography and videography for social media platforms.
• Experience designing engaging graphics for social media or other digital platforms.
• Ability to work independently with limited oversight, to balance competing priorities. and consistently deliver high-quality work on time and within budget.
• Comfort with problem-solving and the capacity to thrive in high-pressure situations.
• Demonstrated success in working collaboratively on cross-functional communications or marketing teams.