POSITION SUMMARY The Digital Marketing Manager serves the Marketing team by leading Verve's digital demand engine and member engagement across web, search, social, email/journeys, and emerging AI driven channels. Ownership includes website experience and content strategy, business listings and online reputation, social media strategy, SEO/AIO (AI optimization), analytics/attribution, accessibility and compliance, and vendor management. The role collaborates closely with the VP of Marketing, Creative, Analytics, IT, Sales and Service, and outside partners to deliver growth, great experiences, and measurable ROI. POSITION RESPONSIBILITIES
Collaborate with the VP of Marketing on integrated digital strategy and the roadmap across web, search, social, email/journeys, and content; define channel KPIs and optimize to business outcomes.
Lead SEO and AIO (AI optimization) best practices including technical SEO, onpage optimization, structured data/schema, and AIready content patterns.
Partner with the VP Marketing, Marketing Analyst, Sales Enablement and others on lifecycle programs and Salesforce Marketing Cloud journeys; ensure proofing, QA, and data quality standards.
Ensure ADA/WCAG 2.1 AA accessibility and marketing compliance (e.g., TILA/Reg Z, Reg DD, UDAAP, CANSPAM, TCPA) across digital content.
Manage digital vendors and budgets; scope, brief, QA, and evaluate ROI for agency and platform partners.
EDUCATION AND EXPERIENCE
- Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
- 5-7 years progressive experience in digital marketing (financial services preferred) and 2+ years people leadership.
- Hands on experience with GA4, Google Tag Manager, Google Search Console, and core SEO/AIO practices.
- Experience with marketing automation/CRM (e.g., Salesforce Marketing Cloud) and journey orchestration.
- CMS proficiency; online banking content governance experience (e.g., Alkami) is a plus.
- Working knowledge of ADA/WCAG and marketing compliance in a regulated environment.
KEY COMPETENCIES
- Computer skills including, but not limited to, Microsoft Office, Internet
- General typing and 10-key calculator skills
- Excellent communication and interpersonal skills to effectively serve all levels of the organization as well as members of the Credit Union.
- Conscientious, attention to detail, performs accurate work with respect for regulations and standards
- Ability to work at a steady, even pace, and has a high aptitude for work that is mechanical or technical in nature.
- Dependable, consistent in handling structured routines; strong project management habits.
- Possess a working knowledge of all relevant Banking Rules and Regulations. Data driven; strong analytical and testing mindset (A/B, multivariate, CRO).
- Member focused; balances creativity with compliance and accessibility.
- Foundational HTML/CSS and accessibility literacy; comfortable partnering with designers and developers.
PHYSICAL DEMANDS AND WORK ENVIRONMENT
- Work Environment: Business office, the noise level in the work environment is usually quiet to moderate.
- Physical Requirements: Ability to sit or stand at a desk the majority of the day; talk or hear; stand or walk occasionally. While performing the duties of this job, the team member is typically utilizing a computer, keyboard, and phone. May occasionally reach with hands and arms; stoop, kneel, and crouch.
The above information has been designed to indicate the general nature and level of work performed by persons within this job this job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all the duties, responsibilities, and qualifications required of persons assigned to this job. Additional duties may be required to perform the job effectively. |
Verve, a Credit Union
$77,386.30 - $96,732.87 Salary
Feb 05, 2026