Principal Product Marketing Manager, Commerce Media

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Principal Product Marketing Manager, GenStudio Commerce Media

About the Role

At Adobe, we're reshaping how people build and grow their businesses using the power of Generative AI-and GenStudio is at the heart of this transformation. As a Principal Product Marketing Manager on the GenStudio team, you will lead the go-to-market strategy for a GenAI-first, enterprise-grade solution for Commerce Media. This role offers the opportunity to shape how Adobe's AI innovation is adopted by the world's leading retailers, commerce media networks, and media publishers. You will contribute to the vision, drive cross-functional execution, and deliver measurable business impact across the entire GenStudio Commerce Media go-to-market plan.

Key Responsibilities

Lead the GTM Strategy
Own and evolve the end-to-end go-to-market strategy for Commerce Media use cases, partnering with product, sales, and marketing to drive ARR, activation, and adoption.

Champion the Customer
Conduct in-depth customer research and interviews with retailers, brands, and agencies to uncover high-impact Commerce Media use cases. Be the customer advocate as you drive cross-functional initiatives and prioritize the roadmap.

Craft Differentiated Messaging
Develop compelling positioning and messaging that clearly articulates the value of Adobe's Commerce Media solutions, helping them stand out in a crowded and rapidly evolving market.

Drive Pricing & Packaging
Collaborate with Adobe's business model and GTM teams to define monetization strategies that align with enterprise Commerce Media needs, buying centers, and usage patterns.

Enable Sales Success
Support our sales teams with impactful collateral and enablement tailored to Commerce Media and Retail Media buyers, so they can articulate the value of Firefly Services and GenStudio to customers.

Launch with Impact
Lead and support product and solution launches, ensuring seamless execution and alignment with go-to-market strategies across regions and segments.

Market Intelligence
Stay ahead of trends in generative AI, Commerce Media, Retail Media, and the competitive landscape to inform strategy, roadmap, and positioning.

Qualifications

• 10+ years of product marketing or related GTM experience in technology or enterprise SaaS. Experience in Retail Media, Commerce Media, and Connected TV (CTV) advertising is strongly preferred.
• Demonstrated test-and-learn and growth mentality.
• Deep expertise in enterprise customer engagement (strategic customers, executive workshops, CABs).
• Experience crafting narratives that influence perception-whether through product marketing, strategic comms, PR, or equivalent experience.
• Strong background in building scalable enablement programs for cross-functional teams.
• Proven success in crafting and implementing B2B enterprise sales plays, and leading sales enablement sessions.
• A track record of navigating cross-functional dynamics in matrixed orgs and bringing people along a shared path.
• Exceptional ability to craft and deliver demos and narratives that resonate with technical and C-level audiences.
• Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team.
• Analytical approach with ability to define success metrics and measure impact.
• Outstanding analytical, verbal, and written communication skills.
• Outstanding program management skills.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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