Senior Manager, Customer Integrated Marketing

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It's about providing clarity and hope.

The Senior Manager, Consumer Integrated Marketing position will lead strategic execution of integrated marketing campaigns that drive patient and consumer engagement. Reporting to the Senior Director, Consumer Marketing, this role will sit at the critical intersection of brand strategy, product marketing, and digital activation. This person will serve as the key connector between Consumer Marketing, Market & Consumer Insights, digital product teams, and channel leads to deliver cohesive, high-impact consumer brand experiences. The ideal candidate is a strategic, collaborative marketer who thrives at the intersection of brand, digital, and product marketing.

This is a hybrid position based in our Secaucus NJ office (3 days in office).

• Integrated Marketing Strategy: Define and own the overall integrated marketing strategy for a portfolio of consumer-facing digital health products. Develop and execute multi-channel campaigns that seamlessly blend digital, social media, email, and traditional marketing to create a cohesive patient and consumer experience.
• Digital Product Marketing: Serve as the voice of the customer, working closely with product management and IT development to translate product features and roadmaps into compelling, benefit-driven messaging and go-to-market strategies. Lead product launches, feature updates, and product lifecycle marketing efforts.
• Content and Messaging: Oversee the creation of high-quality, impactful content across all channels, including website copy, email campaigns, social media posts, and educational resources. Ensure all messaging is accurate, compliant with healthcare regulations (e.g., HIPAA), and aligned with the brand's voice and vision.
• Cross-Functional Leadership: Partner with creative, marketing, product, communications, and clinical teams to align goals and ensure consistent brand messaging across all patient and consumer touchpoints.
• Market and Consumer Insight: Conduct in-depth market research and competitive analysis to identify consumer needs, market trends, and new opportunities. Leverage consumer insights and data to inform marketing strategies, positioning, and campaign messaging.
• Performance and Analytics: Define, monitor, and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and product launches. Use data and analytics to optimize strategies, demonstrate ROI, and inform future investments.

Required WorkExperience:

• 8+ years of progressive experience in both integrated marketing and product marketing

Preferred Work Experience:

• Experience shaping and executing brand identity and messaging across digital products and/or consumer platforms
• Digital proficiency with expertise in digital marketing strategies
• Technical marketing experience and familiarity with the product development lifecycle
• Strong project management skills with exceptional attention to detail and ability to manage multiple priorities
• Analytical mindset with the ability to translate performance data into actionable insights
• Familiarity with Epic Systems is a plus
• Healthcare marketing experience

Knowledge:

• Healthcare and/or health-tech experience preferred with knowledge of the healthcare landscape, including patient journeys and regulatory guidelines

Required:

• Bachelor's degree in marketing, Communications, or related field (or equivalent experience)
• Travel up to 25%