PERFORMANCE MARKETING MANAGER

Background & Purpose of the Job

The mission of the Performance Marketing Manager is to drive the growth of All-Clad, T-fal, and Rowenta through strategic and data-driven paid media leadership. This role will lead end-to-end performance marketing across paid social, search, and programmatic channels to drive brand equity, consumer acquisition, and DTC revenue growth. This role is both strategic and hands-on: connecting upper-funnel storytelling with measurable conversion, retention, and lifetime value. The ideal candidate is a proven performance leader with deep channel expertise, agency management experience, and the ability to translate data into actionable strategies for business impact.

This position is based in Parsippany, NJ, and is hybrid.

Who You Are & What You'll Do

• Full-Funnel Paid Media & Search Strategy

• Own strategy and execution across Meta, TikTok, Google (Search, YouTube, Display), and programmatic/social platforms.

• Drive media planning tailored to each brand's full-funnel needs, ensuring strong alignment with DTC revenue and growth objectives.

• Lead internal SEA Manager to deliver a seamless consumer journey from awareness search conversion on search platforms.

• Manage multi-million-dollar budgets, pacing, and KPIs to deliver efficient growth while balancing brand equity and sales.

• Anticipate and pilot new platform opportunities (e.g., Google betas, TikTok formats, emerging channels).

Creative & Content Integration

• Translate brand and business strategies into platform-specific creative briefs for internal teams and agencies.

• Oversee creative trafficking and asset delivery, ensuring best-in-class execution across all channels.

• Lead a structured testing roadmap (formats, hooks, storytelling), using performance insights to inform content and campaign design.

Analytics, Attribution & Marketing Ops

• Lead reporting across search, social, and programmatic: reach, engagement, brand lift, conversion, and contribution to DTC sales.

• Own and optimize key commercial metrics (Revenue, ROAS, Cost% vs. forecast).

• Manage attribution models and analytics tools (MMM, MTA, Google Analytics, platform integrations) to connect spend to downstream sales and LTV.

• Build dashboards that link awareness through to conversion and retention, ensuring best practices in tagging, tracking, and compliance.

• Ensure tracking, pixels, and measurement frameworks are accurate and compliant.

Agency Leadership & In-House Strategy

• Serve as day-to-day lead with paid media agencies: set strategy, define KPIs, oversee creative testing, and manage performance reviews.

• Evaluate agency performance against growth objectives while ensuring on-brand execution.

• Lead testing of in-house execution models (Google Ads, trafficking, reporting) to assess potential for greater agility and efficiency.

Cross-Functional Alignment

• Partner with CRM, Content, and PR/Comms to integrate paid media into broader brand activations.

• Collaborate closely with DTC teams on promotional periods, SKU assortment, and site changes

• Regularly present strategy, results, and opportunities to senior leadership.