SFDC Marketing Cloud Integration Lead

Overview:

We're looking for a Salesforce CRM expert to lead the charge on data and journey orchestration as part of a strategic cross-functional initiative to unify the customer experience. The Connected Funnel project aims to bring together CRM data with web, media, and CDP signals to create smarter, more connected customer journeys across the entire funnel.

Key Responsibilities:

• Represent the CRM team in a cross-functional working group alongside partners in IT, media, web, and CDP operations

• Lead efforts to orchestrate CRM data for integration into a unified, full-funnel view of the customer

• Define and implement scalable data structures and audience strategies within Salesforce Marketing Cloud to support personalization and optimization

• Design and manage end-to-end journey orchestration, leveraging CRM and CDP signals to deliver timely, relevant cross-channel messaging

• Monitor Salesforce Marketing Cloud platform performance and ensure journeys, automations, and campaigns are running efficiently and as intended

• Establish and execute A/B testing strategies to optimize CRM campaign performance and customer experience

• Ensure CRM data is properly mapped, activated, and governed within broader CDP and site frameworks

• Partner with data engineering and CDP teams to align identity resolution, tagging, and data flow strategies and integrations

• Collaborate with analytics, website, and media teams to align CRM's role in funnel measurement and performance reporting

• Support experimentation and QA of connected journeys, with an eye toward automation, scalability, and privacy compliance

Basic Qualifications:

• 5+ years of hands-on Salesforce Marketing Cloud experience (Email Studio, Journey Builder, Automation Studio, Contact Builder)
• Deep expertise in data orchestration, segmentation, and real-time personalization
• Proven experience in building, managing, and optimizing cross-channel customer journeys in Salesforce
• Strong understanding of platform performance monitoring, issue resolution, and campaign health tracking
• Demonstrated skill in A/B testing design, execution, and analysis for continuous improvement
• Working knowledge of CDPs (e.g., Treasure Data, Adobe RTCDP) and integrated data environments
• Ability to work cross-functionally and communicating clearly across technical resources, agency parternships and business stakeholders
• Strategic thinker with the ability to translate insights into action and scalable execution
• Strong proficiency in Microsoft Office Suite, including PowerPoint presentations to convey business outcomes

Preferred Qualifications:

• Salesforce Marketing Cloud Engagement Administrator or Consultant Certification, or other related Salesforce Marketing Cloud Certification
• Proficiency with SQL, AMPscript, or scripting within Salesforce
• Experience working within privacy and compliance frameworks (e.g., CCPA, GDPR)
• Background in automotive industry or similar