Staff Designer, Premium Enablement

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Premium Enablement team is at the heart of monetization within PLG Design for Adobe Express. We design experiences that help users understand, adopt, and unlock the value of premium.

As a Staff Designer, you will focus on Express Premium Monetization-designing experiences that convert free users to premium, retain subscribers, and reduce churn. You'll partner closely with product, commerce, and data teams to identify high-value actions and design paywalls, offers, and flows that maximize ARR while advocating for the user. You'll also have opportunities to contribute to adjacent workstreams in Premium Enablement as a multiplier.

Focus Areas

As a Staff Designer, you won't just execute designs-you'll play a key role in shaping the roadmap for Express Premium Monetization and act as a close partner to product and business teams.

Key areas of focus include:

• Free to Trial, Trial to Paid, Cancel Flows - Design clear, intuitive pathways that move users seamlessly through the funnel.

• Retention & Engagement - Shape experiences that encourage ongoing premium use and reduce cancel rates.

• Paywalls & Offers - Design monetization touchpoints (placement, messaging, and value framing) that balance user clarity with conversion.

• Premium Use Journeys - Identify and elevate high-value actions and features that drive premium adoption and engagement.

• KPI-Driven Design - Contribute design solutions that impact core KPIs including GNARR (Type 1), rMAU (paid retention), and 2+ Days Premium Use.

• Design for monetization impact - Create experiences that increase trial starts, trial-to-paid conversion, retention, and premium engagement.

• Partner with product leadership - Align design direction with business goals and help shape the roadmap for Express Premium Monetization.

• Balance business and user needs - Advocate for clarity and trust in monetization flows while delivering measurable growth outcomes.

• Simplify the complex - Translate subscription, paywall, and retention challenges into elegant, user-centered design solutions.

• Communicate and align - Use prototypes, design narratives, and frameworks to drive alignment across product, engineering, and commerce teams.

• Collaborate deeply - Work hand-in-hand with product, commerce, engineering, and data science to deliver monetization outcomes that scale.

• Elevate team craft - Participate in critiques, share best practices, and contribute to raising the bar of design excellence within Premium Enablement.

Must-haves:

• Experience designing at scale, with a proven track record contributing to revenue-generating digital experiences.

• Strong communication skills-storytelling, prototyping, and design frameworks.

• Evidence of delivering world-class visual and interaction experiences across web and mobile platforms, blending aesthetic excellence with intuitive, responsive, and accessible interfaces that delight users and set a global standard for design quality.

• Ability to translate business metrics into user-centered design opportunities.

• Strength in prototyping, iteration, and user-centered design process.

• Collaborative mindset, with openness to feedback and critique.

Nice-to-haves:

• Background in subscription or monetization design (e.g., paywalls, retention flows, pricing experiments).

• Experience with Product-Led Growth principles.

• Familiarity with commerce or payment flow design.

• Exposure to experimentation and KPI-driven design (e.g., A/B testing, retention metrics).

• Experience scaling design systems in growth contexts.

Preferred Accessibility Design Skills:
Experience designing accessible and inclusive interfaces for people with disabilities.
Understanding of applying WCAG conformance criteria in design, specifically testing comps, wireframes, and prototypes for accessibility standards.
Accessibility certifications CPACC, WAS, CPWA, or ADS from the IAAP preferred.

As a Monetization Designer within Premium Enablement on the Adobe Express team, you'll design experiences that directly impact Adobe's growth by converting free users into long-term premium subscribers. This role offers high visibility, opportunities to shape strategy within your area, and direct influence on business-critical outcomes.

You'll be part of a small, focused team that takes on large-scale initiatives with direct visibility to Adobe leadership.

Adobe Design creates tools that amplify the world's ability to create and communicate. We're a global team of designers, researchers, prototypers, content strategists, program managers, and more who work across Adobe's three product lines: Creative Cloud, Document Cloud, and Experience Cloud.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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