Manager, Channel Marketing - Retail

Manager, Channel Marketing - Retail, USVC Lens

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

As a Manager, Channel Marketing - Retail, supporting the US Vision Care Lens Channel Marketing Team in our Fort Worth, TX location, you will be responsible leading data-driven marketing plans and activations for retail partners with Alcon, working closely with our Key Account and Brand teams. Your experience in customer/stakeholder relationship management, brand, commercial, and/or shopper marketing, and project management will be essential to success in this role.

In this role, a typical day will include:

• Collaborate with Key Account leads as a strategic partner to understand customer needs, identify opportunities, and implement solutions.
• Develop and execute Alcon marketing plans for Key Account Retailers, from strategy to asset development and delivery, collaborating with internal and external stakeholders.
• Manages internal and external creative agency partners to ensure timelines and budgets are met and assets meet customer and legal requirements
• Shapes content for and actively engages in customer meetings as the marketing subject matter expert.
• Leverages data and analytics to Identify market and customer opportunities
• Conducts post program analysis across marketing and sales to understand impact/ROI.
• Leads activities for customer event sponsorships, from compliance approvals to booth design and delivery, to content development in partnership with brand.

What you'll bring to Alcon:

• Bachelor's Degree or Equivalent years of directly related experience (or High School +13yrs; Assoc. +9yrs; M.S. +2yrs)
• The ability to fluently read, write, understand and communicate in English.

• 5 Years of Relevant Experience

Preferred Qualifications

• Experience managing agency partners
• Ability to analyze and interpret data appropriately to identify customer opportunities or track performance.
• Ability to think strategically and within execution constraints
• Looks for solutions for friction points and is willing to share new ideas/new ways of working
• Bachelors degree in Business or Marketing
• Ability to manage competing priorities, oversee timelines, and drive clarity
• Proven ability to work cross-functionally and to influence without authority
• Strong communication and presentation skills with the ability to adapt stories/messages to audience needs
• Relevant experience within commercial marketing, digital media, or advertising. Healthcare/medical device marketing experience a plus

How to Thrive at Alcon:

• See your career like never before with focused growth and development opportunities.
• Build positive working relationships to achieve positive goals and business objectives.
• Alcon provides a robust benefits package including health, life, retirement, flexible time off for exempt associates, and much more!

See your impact at alcon.com/careers

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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.comand let us know the nature of your request and your contact information.