Senior SEO Web Content Manager

At ACT, Your Work Makes a Difference

Education has power - a power that changes lives forever. It creates opportunities that lift up individuals, their families, and sparks societal change that echoes through generations to come. From our grassroots we have fought the good fight for equity in education, and we remain devoted to helping anyone who struggles to access that power. This is what matters to us and we must do better -- we've never been more sure of our purpose.

ACT team members are part of an organization dedicated to a mission that has never been more important: Helping people achieve education and workplace success. Advancing that mission within our organization, by helping our team members achieve education and workplace success of their own, is core to our values. ACT values a diverse workplace and is committed to fostering an inclusive, equitable environment in which every team member has an opportunity to grow.

We want our team members to have the well-being and confidence they need to do their best work, in an environment where both they and ACT thrive. To support this, our total rewards include company paid life insurance, medical, dental, vision, flexible health and dependent spending accounts, 401(k) retirement savings with company match, paid holidays, paid time off, and so much more. You can find a comprehensive list of our benefits here.

We are seeking a Senior SEO Content Manager to help us fulfill that mission.

We are seeking a highly skilled and strategic SEO leader to accelerate organic traffic growth for ACT Education Corp. As the Senior SEO Manager, you will own the roadmap and execution of both technical and on-page SEO initiatives, directly contributing to growth marketing. This role will work closely with the digital marketing team to align SEO strategies with broader acquisition goals and ensure cohesive performance across all digital channels.

The finalist will be hired at the salary and level commensurate with their qualifications. For this position, we anticipate offering an annual salary in the range of $90,000 to $105,000. ACT manages salaries within the range based on relevant factors including, skills, experience, and internal equity.

Location: This is a remote position, based in the United States.

Applicants must be authorized to work in the U.S. without the need for visa sponsorship.

What you will be working on:

• Own and execute a comprehensive SEO strategy with a focus on lead generation, high-intent keywords, and conversion.
• Lead measurement and performance reporting, using SEO and analytics platforms to identify growth opportunities and track KPIs.
• Collaborate with the marketing team to align SEO best practices with Paid Search, CRO, analytics, content creation, and web development .
• Lead on-page SEO strategy, including keyword targeting, internal linking, metadata, and structured data.
• Partner with content teams to ensure new and existing pages follow SEO best practices and match user search intent.
• Identify new content and keyword opportunities based on intent, MSV, and competitive gaps.
• Stay on top of emerging AI search experiences (LLM-based engines, AI chat, SGE) and implement optimizations to increase brand visibility within these platforms.
• Manage external SEO agency relationships, ensuring alignment with overall strategy and performance goals.

This could be the job for you if you have (minimum requirements):

• 5+ years of hands-on SEO experience, including technical and content SEO
• Proficiency with SEO and analytics tools (e.g., SEMrush, Screaming Frog, Google Search Console, GA4, Looker Studio)
• Strong knowledge of SEO fundamentals, including site structure, schema, Core Web Vitals, and canonicalization
• Experience working closely with development, product, and content teams
• Ability to use data to drive strategy and communicate insights clearly to cross-functional stakeholders
• Experience working within a content management system (CMS), like Adobe Experience Manager or HubSpot
• Deep understanding of SEO principles, ranking factors, and the evolving role of AI/LLM in search
• Bachelor's degree in marketing, business, journalism, communications, information technology or a related field preferred, or equivalent combination of education and practical experience.

It's a plus if you have:

• Experience with Adobe Experience Manager (AEM) or HubSpot
• SEO, Web Content or related certifications
• Experience within the Education or Assessment Industry

About ACT

When ACT was founded in 1959, it disrupted the assessment industry with a new approach to helping students better understand their readiness so they could take steps to improve it. By leveraging our expertise and authority in assessment and research, we will again disrupt the industry-helping more people learn, better measure their progress, and improve their navigation through life's transitions.

More than ever before, ACT is fulfilling its mission of helping people achieve education and workplace success. We're doing it by pushing the boundaries of learning innovation through the work of our people, who we call team members because we're all in this together.

We know transformation does not come without challenge. That's why ACT invests in a variety of experiences for team members to strengthen their connections, explore ideas, learn from customers, and celebrate success.

Learn more about working at ACT at act.org!