Director of Media Operations

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

In our U.S. locations, we operate on a hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, we will transition to a four-day in-office schedule, Monday-Thursday. This in-office time fosters creativity, innovation, communication, and stronger team relationships, supporting both individual and organizational success.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

Opportunity at a Glance

The Director, Media Operations will be a strategic and results-oriented leader responsible for overseeing and optimizing all aspects of media operations. This role involves identifying operational requirements, streamlining processes, and ensuring the effective execution of media campaigns to achieve business objectives. The ideal candidate will possess strong leadership skills, technical expertise in media platforms and analytics, and a proven ability to drive operational excellence and innovation. This candidate will have a deep understanding of marketing platforms, measurement & experimentation methodologies, and media enabling data flow ecology.

Responsibilities

Strategic Execution

• Develop and oversee lead flow continuity and optimization that spans the marketing funnel, aligning with Walden University's objectives for brand growth, enrollment and student outcomes.

• Identify operational requirements, create and organize streamlined processes, and facilitate agency enablement and usage.

• Understand the digital measurement infrastructure strategy and evolve with industry and ecosystem to achieve segment business objectives.

• Identify potential operational risks and develop robust contingency plans and disaster recovery strategies.

• Identify bottlenecks, streamline workflows, implement best practices, and leverage data.

• Oversee tracking and attribution infrastructure.

• Innovate to derive increased value from lead generation through enrollment conversion.

• Work cross-functionally with Enrollment, Product/Technical specialists, and Partners to synthesize technical and strategic business requirements into cohesive business cases and drive operational excellence.

• Promote and triage hand-offs for implementation, acting as a liaison between key partner teams to ensure project completion.

• Establish clear processes and accountability across internal stakeholders and external vendors to drive lead flow continuity.

• Create feedback loops to apply learnings, run experiments, and continuously improve the effectiveness of media efforts.

Leadership

• Translate the organization's overall strategy into clear operational goals.

• Lead teams through technological transitions, workflow redesigns, or strategic shifts, ensuring buy-in and smooth adoption of new processes or systems.

• Articulate complex technical details to non-technical stakeholders, report on performance, present strategic plans, and manage vendor relationships.

• Foster strong internal partnerships across marketing, enrollment, and analytics teams to ensure cohesive planning and execution.

• Performs other duties as assigned

Qualifications

• Bachelor's degree required, graduate degree preferred.

Platform Proficiency:

• Google Marketing products (SA/DV/GCM 360)

• Meta Business Manager

• Cloud infrastructure & data warehouses (DSP/CDP/DMP)

• CRM systems (Salesforce)

• MAP (Eloqua)

Data and Analytics:

• Thorough understanding of lead data workflows across various platforms

• Knowledge of tracking logic, tag management, and attribution methodologies

• Ability to troubleshoot data integrity issues and ensure measurement accuracy across campaigns and channels

• Proficiency with Google Analytics 4

Process and Optimization:

• Ability to identify operational requirements, create and organize streamlined processes

• Skill in identifying bottlenecks, streamlining workflows, and implementing best practices

• Proven ability to build process and improve documentation

• Experience developing and implementing standard operating procedures (SOPs)

Problem Solving and Risk Management:

• Foresight to identify potential operational risks and develop robust contingency plans

• Capacity to analyze complex operational issues, evaluate potential solutions, and implement effective fixes

Cross-functional Collaboration and Communication:

• Skilled in cross-functional collaboration, especially between marketing, analytics, technology teams, and agencies

• Ability to articulate complex technical details to non-technical stakeholders

• Experience in managing vendor relationships

Lead Management and Conversion:

• Ability to own the end-to-end flow of qualified leads

• Capability to innovate to derive increased value from lead generation through enrollment conversion

• Ability to establish clear processes and accountability across internal stakeholders and external vendors to drive lead flow continuity

• Skill in creating feedback loops to apply learnings, run experiments, and continuously improve the effectiveness of media efforts

• Ability to travel - 10%.

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $100171.61 and $181034.70. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem's Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: https://careers.adtalem.com/benefits.
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity - Minority / Female / Disability / V / Gender Identity / Sexual Orientation