Marketing Coordinator, Trial Onboarding & Lifecycle Marketing

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

The Pathways Program is an early-career development program designed for recent graduates of Historically Black Colleges & Universities. As a Pathways Associate you will participate in a year-long program focused on accelerating career advancement through mentorship, networking, and learning and development opportunities. After completing a year within the program, Pathways Alumni continue to excel in their current roles and look forward to years of Sirius success!

How you'll make an impact:

The Trial Onboarding & Lifecycle team leads efforts to activate, engage, and retain new SiriusXM customers via new vehicle, or standalone streaming purchase. This role will work across the team to help manage and analyze efforts to drive immediate content engagement and long-term subscriber growth. This is an ideal role for someone looking to gain experience and learn across areas of content, lifecycle, and product marketing.

What you'll do:

• Work within the Trial Onboarding & Lifecycle team to develop new creative concepts and customer journey tactics to promote content engagement and conversion consideration through behavior-based personalization.
• Optimize 1:1 personalization with team leads by utilizing listening data, observing user behaviors, and feature engagement to customize marketing touchpoints and journeys
• Understand and digest data to make informed decisions on new creative and customer journey strategies
• Support in project management - coordinate, track and organize multi-channel campaign needs throughout project lifecycle. Includes being a liaison between departments (i.e. programming, creative services, marketing operations, etc.) and capturing key meeting information (recaps, actions, next steps, etc)
• Update & review campaign reporting dashboards for marketing campaigns and tests
• Analyze and summarize campaign data to identify trends and make recommendations
• Present findings to team leads, for use in cross-department meetings where results and recommendations will be discussed.
• Develop detailed creative briefs to bring campaign strategy and vision to life

What you'll need:

• Must be a recent graduate from of an accredited HBCU (Within the last 2 years, or expected to graduate by June 2025)
• Bachelor's degree with focus on marketing or related field
• 0-1 years of relevant marketing experience
• Strong ability to execute business initiatives & projects on a timely basis with an eye towards quality and accuracy.
• Must be able to communicate/interact effectively with all levels of management & partners while operating in a complex and rapidly changing environment.
• Exhibit strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.
• Ability to operate independently in a matrixed team environment.
• Take initiative, deliver and follow through on projects to achieve business goals.
• Demonstrate excellent attention to detail and an ability to prioritize tasks in a highly fluid, fast-paced environment.
• Exhibit resourcefulness and creative problem-solving skills.
• Good public speaking and presentation skills.
• Interpersonal skills and ability to interact and work with staff at all levels.
• Excellent written and verbal communication skills.
• Ability to work independently and in a team environment.
• Ability to pay attention to details and be organized.
• Ability to project professionalism over the phone and in person.
• Ability to handle multiple tasks in a fast-paced environment.
• Commitment to "internal client" and customer service principles.
• Willingness to take initiative and to follow through on projects.
• Creative writing ability.
• Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
• Thorough knowledge of Google Workspace, (Docs, Sheets, Slides, etc.)
• Experience in reading Tableau and Databricks reporting a nice-to-have, but not a must
• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $52,000-$66,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.